The Team Behind the Bottles
At Better Bottling Business, we recognize the challenges that spirit brands encounter in the industry. Our journey began from a shared frustration with the recurring complaints from spirit brands. These grievances often centered around issues such as poor glass quality, lack of transparency in the supply chain process, miscommunications between the designers and the production plant.
We are committed to understanding these challenges and are dedicated to providing tangible, practical support. Our goal extends beyond simply listening to complaints; we actively seek to collaborate with brands to address and overcome these obstacles. By doing so, we aim to contribute to a more robust and vibrant spirits industry, fostering innovation and growth.
Wesley “Wes” Fang – CoFounder & CEO
Wes Fang is a serial entrepreneur who has spent the majority of his 15-year career building businesses and organizations devoted to helping people thrive. His background includes work in VC & angel investing, personal branding and marketing, publishing, and small business banking. Wes is driven by a desire to build up organizations that provide a positive impact for its clients, colleagues, and community. Outside of work, you can find Wes spending time dancing with his wife and daughter.
Weston “Wes” Wooddell – CoFounder & COO
Wes Wooddell has been building innovative packaging and brands for the past 15 years. Through unpack’d, the agency he founded, he has helped brands from day 1 all the way through IPOs and acquisitions. Wes is a strong believer that creative success is measured by business results. He’s driven by a desire to encourage both business founders and creatives to find fulfillment in the things they make and pursue. Wes is husband to Nancy and father to Adelina Grace, Emberly Faith and Isla Louise. In his free time, he enjoys Brazilian Jiu Jitsu and taking his girls to local swimming holes.